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Lead generation isn’t just about cold-calling or ​sending out a bunch of emails​ and hoping that one will click. It’s a complicated process that requires a diverse range of strategies, research, and approaches to be effective.

Leads are the initial contact that a person or a team actively makes to say, "We are interested in your product or services."This action makes them extremely valuable to marketers. 

Lead generation is the process of collecting that information for your company. We use a variety of tactics based on your buyer persona to increase leads for your company. 

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